Search engine placement has become a key role and responsibility
for those who are engaged in Web site marketing. Streetwise
Maximize Web Site Traffic offers the lessons that have been
learned by the authors' own trials and tribulations with search
engines, with the goal of helping readers maximize the
visibility--and, ultimately, the traffic--of their Web sites.
Authors Robin Nobles and Susan O'Neil
guide readers through several different proven techniques with
this easy-to-understand, instantly applicable book. The
differences between a key word, title, and description tag are
spelled out quickly, and reveal the importance of each. You find
out how to use "doorway" pages to offer various entry points to
your site without overusing them and violating search site
policies.
The book also includes a Search Engine
Chart that summarizes all of the key facts about the various
search engines, such as their size and crawling frequency. There
also are summaries for quicker reference and a lengthy Helpful
Links section.
One of the book's more important features
is called "Meet the Search Engine," which is 159 pages of
detailed information about each of the major search engines and
directories. Tips and specific strategies alike arm you with
what you need to use the Internet's search sites to market your
own site for free.
If you want a successful online business
and need to increase traffic to your site, this book is for you.
It's a great resource for entrepreneurs, consultants, and owners
of small- or medium-size businesses. --Stephen W. Plain
