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Search Engine Visibility by
Shari Thurow (Author)
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- Paperback: 320 pages ; Dimensions
(in inches): 0.60 x 9.18 x 7.02
- Publisher: New Riders; 1st edition
(December 30, 2002)
- ISBN: 0735712565
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Book Description
Search Engine
Visibility
is not about merely obtaining top positions in search search
results. Rather, Search Engine Visibility is about
designing, writing, and creating a web site primarily for your
site's visitors, adn helping them find what they are searching for
via the major search engines, directories, and industry-related
sites.
This book teaches developers,
designers, programmers, and online marketers what pitfalls to
avoid from the beginning so they can provide their clients with
more effective site designs.
"Shari Thurow has been
consistently one of the best rated speakers at our
SearchEngineStrategies.com conferences for her ample advice on how
to build web sites that 'naturally' attract traffic from search
engines. Now she puts that advice into print, creating a great
companion book for anyone involved with constructing web sites.
The book teaches you how to create web pages that please search
engines and human visitors alike." --Danny Sullivan, Editor,
SearchEngineWatch.com
"The SEO industry can be a huge
pitfall for the uninitiated. Fraud, gimmicks, and misunderstanding
run rampant. Which is why we are so fortunate to have Shari Thurow
in the field. Shari is a straightforward, knowledgeable,
perceptive, and experienced practitioner of search engine
optimization, marketing, and placement.
She knows what it takes to get
top positions in the major search engines and--even more
importantly--knows what not to do to avoid being blacklisted.
Shari is a trusted and active voice in the SEO field, and she
always stays abreast of the latest changes."--Adam Audette, Owner,
Adventive.com, home of I-Search discussion list; Moderator,
bCentral Daily Digest
About the Author
Shari Thurow is a sought-after speaker and
trainer on the topics of search engine-friendly web site design, web
copywriting, and link development. A popular speaker at Search
Engine Strategies, web site design, and online marketing conferences
worldwide, Shari's sessions are very popular and four-star rated.
Shari Thurow is the webmaster and marketing
director for GrantasticDesigns. She has been designing and promoting
web sites since 1995, and she is outsourced to many firms throughout
the United States. She has a 100 percent success rate for getting
client sites ranked at the top of search engine and directory
queries.
Shari has designed and successfully marketed
web sites for businesses in fields such as medicine, finance,
science, biotechnology, software, computers, online stores,
e-commerce, real estate, manufacturing, art and design, marketing,
insurance, employment, education, and law. Shari is also the founder
of the I-Design Discussion List, which discusses all aspects of
effective web design, including look and feel, navigation, ease of
use, database management, and download speed.
Shari has been featured in many publications,
including PC World, Crain's Chicago Business, Inc., MacWorld, and
ComputerUser. She has also received numerous design awards and
content awards, including top web site honors from Lycos, Business
2.0, and Computer User Magazine.
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