SALES SUCCESS CAN BE YOURS WITH ZIG ZIGLAR'S 5 STEPS TO
SUCCESSFUL SELLING
GREAT SALESPEOPLE ARE MADE, NOT BORN
You've heard about "natural-born salespeople" --
those super salespeople who seem to perform intuitively and
succeed effortlessly. In 5 Steps to Successful Selling,
Zig Ziglar shows you that those success stories result from
study and observation rather than inborn talent.
They are the result of mastering the art of selling. Now you
can master those techniques and perfect your own selling skills
-- skills that will take you from being a good salesperson to
being the best.
A super salesman himself, Zig Ziglar draws on his many years
of experience to define and explain the keys to successful
selling:
Prospecting: identifying who can and will buy
Presenting: knowing the product and showing it effecitvely
Closing: winning the sale
Follow-up: maintaining customer contact
Positive self-image: the foundation of sucsess in selling
After learning the 5 Steps to Successful Selling --
whether you are a beginner or a seasoned veteran -- you can't
help but come away a better salesperson.
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