Are you selling, or are
they buying?
And which do you think is more powerful?
Are you telling your story, or are your customers telling your
story for you?
And which do you think is more powerful?
And while you are thinking about it, what kind of reputation
are you creating for yourself?
And how important is that as you enter your next sales call?
Lucky for you all these questions and
hundreds more are answered inside The Patterson Principles of
Selling.
In the 1880s, John Patterson began
creating selling principles that sold millions of cash
registers. Or, at least created a buying atmosphere for
millions of cash registers.
And as you read through these pages
you’ll understand that his guiding principles which succeeded
in 1900 will elevate your career to new success heights in the
21st century.
Jeffrey Gitomer is not just a
world-class expert in selling. He is also a world-class
student of sales. And as he studied John Patterson’s
principles, he modernized them from horse and buggy to private
jet.
From telegrams that took three days to
deliver to wireless communications that connect in a
millisecond. From unpaved roads to superhighways.
Take these success principles that
earned John Patterson a fortune and a legendary place in
modern American business, study them, adapt them, and put them
into practice so that your career can earn you the success
that you deserve.
Jeffrey Gitomer
Chief Executive Salesman
Another homerun for Gitomer!, April 20, 2004 
