Book
Description
Knock Your Socks Off is
back! The successful formula for wowing customers has been
adapted into a surefire strategy for winning sales.
Written by the illustrious team of Gitomer
and Zemke, this book helps salespeople succeed in today's
complex and stiffly competitive sales environment.
In today's world, customers choose
slowly and carefully. They demand product customization at
mass manufacture prices, and they want limitless opportunities
to change their minds. O
n top of all that, salespeople face a
marketplace awash in products and services, where good first
impressions and long-term relationships have never been so
crucial.
Knock Your Socks Off Selling equips
salespeople with the knowledge, skills, and personal resolve
necessary for navigating these murky waters. Readers learn
about:
* The philosophy of KYSO selling: How to
master the art, craft, and science of buoying the customers'
comfort level and confidence to buy.
* The KYSO attitude: How to embody the
straightforward credo of learning the customers' businesses
and helping them understand how a product or service fits
their needs.
* KYSO selling skills: How to excel at
the essential skills, such as networking, generating leads,
making appointments, making presentations, assuring sales, and
following through.
* The KYSO selling reward: How to mature
the relationship from "Buyer/Seller" to "Partnership"--and
keep customers coming back again and again.
From the Publisher
Sales of the 6-volume
"Knock Your Socks Off" customer service series has been
phenomenal, exceeding 600,000 copies. This book takes that
winning "Knock Your Socks Off" formula and applies it to the
sales arena.
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A Solid Effort!, April 19, 2001 
