Customer Satisfaction by Jeffrey Gitomer (Author)


 

 
 

Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless : How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know by Jeffrey Gitomer

Book Cover - Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless : How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know by Jeffrey Gitomer

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  • Hardcover: 288 pages ; Dimensions (in inches): 1.20 x 9.24 x 6.32
  • Publisher: Bard Press; (September 1998)
  • ISBN: 188516730X


To longtime sales and customer-service pro Jeffrey Gitomer, boasting about a near-perfect customer-satisfaction rating of 97.5 percent is a major mistake.

"That means 2.5 percent of your customers are mad and they're telling everyone. And 97.5 percent of your customers will shop anyplace the next time they go to market for your product or service."

Based on a philosophy that's been developed through his syndicated business columns and the more than 150 seminars that he gives each year to companies such as Radisson, Sony, NationsBank, and Time Warner Cable, the book outlines his formula for making customers so faithful they "will fight before they switch--and they will proactively refer people to buy from you."

Regularly employing oversized type in screaming bold fonts to grab the reader's attention, Gitomer breathlessly recounts his start-to-finish approach to becoming "memorable" to consumers along with illustrative tales of his own encounters with particularly egregious examples of poor service.

All of this is bolstered by an ongoing sampling of his inspirational quips and a variety of self-evaluating quizzes designed to pinpoint individual strengths and weaknesses.

Take a deep breath, read it straight through, and prepare to delight thy customer! --Howard Rothman
 


I picked up this book because it "looked" different. I read it in one sitting. Jeff has it correct, and in plain, easy to read language. His points are clear, common sense, and right on target.

I have been managing customer service call centers and field service operations for fifteen years. This is the first book that I've read which makes the key points about what many have been thinking was right for years....but now we understand to be only half of the picture.

I strongly recommend this book for anyone who has to deal with people who deal with customers! -A Reader


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Customer Satisfaction by Jeffrey Gitomer (Author)

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