|
|
Poor Richard's Internet
Marketing and Promotions: How to Promote Yourself, Your
Business, Your Ideas Online 2nd Edition by Peter Kent, Tara
Calishain
|
 |
- Paperback: 352 pages ;
Dimensions (in inches): 0.84 x 9.99 x 7.02
- Publisher: Top Floor
Publishing; 2nd Revision edition (January 15, 2001)
- ISBN: 1930082002
|
|
|
Book
Description
Here is commonsense advice on how to
market and promote on the Internet. This book contains methods
for getting the word out in cyberspace using electronic press
releases, discussion groups, electronic newsletters, product
giveaways, opt-in E-mail, and more. It explains sales
techniques such as the puppy-dog close, 100 percent
guarantees, and selling benefits rather than products.
Unlike
other books on this topic, this is a down-to-earth explanation
of how to market on the Internet from an author with extensive
Internet marketing experience.
Operators of
small business have always been attracted to the Internet's
seemingly bottomless supply of ready customers, but their hopes
can quickly be dashed by the competitive realities of business
on the Web.
Poor
Richard's Internet Marketing and Promotions aims to take the
entrepreneur by the hand and show him or her how to draw
attention to an Internet resource without spending a lot of
money.
What the authors present is a sort of guerrilla model for
online business in which you use your apparent weaknesses to
your advantage. You might, for example, exploit your woefully
low traffic level by delivering an extraordinary level of
attention to the customers you do have.
The idea is that good news spreads, and the publishers of
Web resources should provide lots of good things for their
visitors to pass along. You can also go outside your customer
base to attract visitors without buying banner ads--you can join
a professional association or a Web ring, for example.
In addition to their particular brand of marketing advice,
authors Peter Kent (who also wrote the excellent Poor
Richard's Web Site) and Tara Calishain do a fine job of
explaining more pedestrian technical subjects, such as how to
prepare your pages for listing on search engines. --David
Wall
As a writer myself (Quicken for
Dummies and QuickBooks for Dummies) and a small business
person and CPA, I think I appreciate more than most people the
skill and craftmanship of a technology writer who knows how to
make the complex simple, the tedious interesting, and the
painstaking fun.
Peter Kent is in that small group
of writers who has this wonderful gift. Buy this book--you
won't be sorry! BTW, I especially recommend this book to small
business owners and managers who want to use the Internet as
tool for boosting profits and gaining a competitive edge.
Steve Nelson from Seattle
|
. |
