There’s gold to be mined on the
internet. Everyone knows that.
But those who will mine the most in years to come will be
those who reach beyond cyberspace...those who understand the
profit-producing potential of building customers through
"old fashioned" offline methods and relationships.
"Mining Online Gold With An Offline Shovel"
details hundreds of offline strategies and tactics that online
entrepreneurs can use to build the net’s most powerful and
lucrative marketing vehicle: permission-based email.
This book speaks to internet marketers who have
undervalued or even ignored "low tech" marketing
methods: telephone, fax, snail mail, and the mass media.
But it also shows traditional "brick-and-mortar"
businesses how to exploit familiar technology and methods to
make themselves competitive in the online marketplace.
